Quick Tip

The Main Purpose

At first blush, it seems like something Captain Obvious would say...

"The main purpose of marketing is to find who your customers are. And your customers are people who send you money, not the people who don't. So it's not about finding people, it's about finding buyers.

But when you take the time to think about it - and compare it to most of the marketing you see - you see there is a lot of power in that statement.

BTW, that's from Todd Brown, one of the heavyweights when it comes to building marketing funnels.

Too many times we think our job as marketers is all about "generating buzz", "driving traffic", or "generating leads."

Our job is to get in front of people most likely to purchase.

That's why when I talk about building your Dream 100 list, I suggest starting by looking at your best buyers.

We want to learn as much about them as we can... so that we can find more buyers like them.

Your best buyers.

Obsess on finding them. Targeting them. Acquiring them.

Make focusing on buyers the main purpose of your marketing.

Yours for smarter marketing,



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Lyrid Meteor Shower

Lyrid meteor shower - coming to the sky near you later this week.

*photo credit: Alamy via today.com *

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Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.

2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here

3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!