Quick Tip

Meet Alof

He's great at simplifying marketing and creating marketing plans.

I was first introduced to Alof by internet marketing legend Frank Kern. Since then, we've gotten along like pork and applewood smoke.

(was that your stomach growling or mine?)

Alof is actually ALOF - an acronym that stands for:

  • Attention
  • Lead Capture
  • Offer
  • Follow-up

It's a great framework for simplifying the marketing process.

And when you combine it with the Now-Where-How thinking model, it's a great way to plan for next year.

Here's how:

First, grab a piece of paper (or get the worksheet mentioned below) and draw 4 columns. Label them A, L, O, F.

Next, list the activities you are actively doing for each category. For example, what are all of the ways you are trying to capture your audience's attention?

Now, give yourself a score based on how effective your marketing is in each category. Use a scale from 1-5, 1 being negligible results and 5 being it's working like gangbusters.

Go back and write down the score you would like to have at the end of next year (or quarter).

Calculate and prioritize the gaps between where you are and where you want to be.

Determine the next step you can take to start closing your highest priority gap. Rinse and repeat.

Yours for smarter marketing,



P.S. - I have a google sheet that I use for this process. Reply to this email with "Worksheet" if you'd like a copy.

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