Quick Tip
Standing Out
“Look at what the majority of people are doing, and do the exact opposite, and you’ll probably never go >wrong for as long as you live”.
-- Earl Nightingale
Want an easy way to stand out from your competitors?
Try talking to more people. One-on-one conversations. And let them do most of the talking.
If your competition does any marketing, I'll bet they are broadcasting. Pushing out information. The more, the better - or so they would think.
The flood of mediocre content will only swell as AI tools like ChatGPT continue to become mainstream.
So if you want to stand out from the crowd, focus on quality over quantity and...
Be the marketer/salesperson who actually talks to people.
Have a great weekend!
Bill
913.962.9261
News, Tips, & Tricks
Leveraging Opportunities for Referrals
This article outlines six tales revealing different moments of opportunity for referrals. Learn how Champions, Enthusiasts, and Broadcasters can help drive more clients to your business.
AI is eating itself
Bing’s AI quotes COVID disinfo sourced from ChatGPT. Is this AI's version of the telephone game?
Google On AI Content
Speaking of AI, Google's Danny Sullivan reiterated that when it comes to AI content, Google is fine with it, as long as the content is useful and written for people.
And this...
If you have a spare $800-$900 Million laying around, you can pick up a 50% share the Michael Jackson music catalog.
Book of the Week
The Pomodoro Technique
Many moons ago, I began doing something similar when studying for the CPA exam. I didn't know it had a fancy name - but it served me well then and still does today.
Tool of the Week
Pluvior
Apparently, I'm a pluviophile. Which is why I like this app/website so much.
This ambient rain simulator provides great background rain sounds for relaxing and working. And Sleeping. Check it out here
Image of the Week
NASA Spots 'Fascinating Magic Trick of Nature' in Saturn's Rings
Saturn's rings have spokes that appear and disappear seasonally.
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.