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Happy Hump Day!
You've probably noticed that this newsletter looks more like -- a NEWSLETTER 😉.
I've been planning on a new look for the new year. But why wait?
So what's new?
In addition to sharing my best tips for growing your business, I'll also be including the best tips, tricks, and industry news that I find throughout the week.
Let me know what you think of the new format. My goal is to help bring you the best information to help you grow your business, so let me know how I can improve to meet that goal.
And if this new format isn't for you, feel free to scroll down to the bottom and unsubscribe.
Have a great day!
News, Tips, & Tricks
Small Business Administration
The SBA is sponsoring several events in conjunction with National Veterans Small Business Week. You can register for free here
The Company Engagement Report on LinkedIn Is Here to Power Up Your ABM Strategy
Do you employ Account-Based Marketing (ABM)?
If so, you'll want to check out LinkedIn's new Company Engagement Report.
This new report includes metrics like:
- Total Engagement Level
- Member Targeted
- Total Ad Engagement
- Total Organic Engagement
- Total Website Visits
Details for each metric can be found at the link above.
Right now, it's free for all users via the Campaign Manager.
You may also want to check out this Starter Guide to ABM on LinkedIn
Ann Handley shares a great case study in B2B storytelling
She shares how Tennant’s "Custodians Are Key" contest invited anyone to nominate a K-12 school janitor who is making a difference. The winning custodian would receive $5K; the school, $10K.
She also shares some great takeaways for treating B2B stories.
Nimble Offers Free One-Year License to U.S. Service members
The folks at Nimble CRM are offering 1 year free to U.S. service members. This blog post has all the details including how to redeem the offer.
Book of the Week
Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork
I'm a big fan of Dan Sullivan and Strategic Coach. This is Dan's latest book where he teaches how to change your thinking and focus on building teams who help you overcome procrastination and achieve your goals.
Tool of the Week
Headline Studio from CoSchedule
"On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar."
That's according to the late, great David Ogilvy. And since that quote is from the pre-internet days, I wouldn't be surprised if today's number is an order of magnitude higher.
The folks at CoSchedule recently released a new tool to help take the guesswork out of writing great headlines - Headline Studio
Headline Studio has a free account so you can try it out. The free account allows you to analyze 3 Premium Headlines (using all of the premium features). Standard Headlines - which use fewer features - are free forever.
You can also score a 50% discount if you write a review of Headline Studio.
P.S.
And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard
See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!