Quick Tip
Advantages of Being Small
Bless You!
Sorry, the 30mph winds we've been having is causing so much sneezing that "bless you" feels like a greeting.
It's the second week of spring and things seem to be looking up, don't you think?
Baseball is starting. Sporting events are slowly letting fans back into the stands. People are more than ready to return to normal as the vaccine(s) rollout.
As I was putting together this newsletter for you, I came across this year's Edelman's Trust Barometer (see below). It reminded me of the advantages small businesses enjoy.
The stats in the report show good news for business. They seemed skewed towards bigger businesses - I believe the trust metrics are even better for small businesses.
Since we're smaller than big business, we're more nimble. More able to stay in touch with our customers. To earn their trust and quickly develop new products and services to meet their needs.
You've heard countless stories of how small businesses shifted - out of sheer necessity - during the pandemic. And how their customers, whose trust they've earned, help support them in the last year.
I'm excited to see how small business owners (like you) use the past year's lessons to continue to evolve and grow their businesses.
Which lessons will help you the most as we move forward? Hit reply and let me know.
Bill
913.962.9261
News, Tips, & Tricks
Business Becomes the Only Trusted Institution
The 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. According to the study, business is the only institution seen as both ethical and competent.
Do you agree?
Read the executive summary or download the full report here.
Just Another Pretty Face?
Your website looks pretty, but does it bring home the bacon leads?
Lead conversion rate is the percentage of visitors who come to your website and are captured as “leads”. This article from databox shows you how to measure, benchmark, and optimize it.
Avoid The Cringe
We all make mistakes. Sometimes they're minor. Others make you cringe.
When it comes to email marketing, you can avoid the cringe by applying the information in Marketo's eBook The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them
VW's Re-Branding Prank
Volkswagen's U.S. name change to 'Voltswagen' was April Fool's marketing prank that fooled (and annoyed) reporters.
Book of the Week
Tool of the Week
Question Hub
Answering questions is a great content marketing (and SEO) strategy. But what if you don't know which questions to answer?
Question Hub helps you find the unanswered questions your audience is asking - so you can create better content, increase your visibility online, and get more customers.
Like This Newsletter?
Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!