Quick Tip
Who has all of my clients?
That's a great question to work on when you're trying to figure out how to reach your ideal clients.
I was recently chatting with a lady in the Alignable community who was trying to find customers for her niche baby shoe business.
She had been trying social ads and posts but wasn't getting results. COVID had shut down the vendor events she used to attend.
I suggested that she create alliances with businesses that also serve her ideal customers. Ones that also provide baby milestone products and services - photos, baby shower gifts, etc.
You can do something similar in your business by asking, "what are my best clients also using and buying?"
- Do they use a CRM?
- Are they hiring a sales manager?
- Do they buy forklifts?
Use your list to identify the best suppliers of those items in your market and start building relationships with them.
For example, let's say you provide safety training for warehouse workers. You notice they all use forklifts, so you approach the top 2 or 3 forklift dealers in your area to form strategic referral partnerships.
Who's the "forklift dealer" to your business?
Who already has all of your clients?
Find them and you may never have to advertise.
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
Attracting High-Paying Clients With Seminars
Here's a nice strategy for professional service providers. If you invite the right people, presenting to a small audience can be more effective than trying to attract 100s to your seminars.
Is Your Consulting Firm a Great Place to Work?
Then you have until June 4th to nominate your firm (our your favorite firm) for Consulting Magazines Best Firms to Work For 2021.
Something to keep an eye on
Twitter is launching an initial test of its new Professional Profiles for brands and creators. It's not available today - but keep an eye out for it.
17 of the Best Marketing Automation Tools for 2021
Looking for a marketing automation solution? This list is a good starting point for evaluating your options.
Amazon does haircuts ?!
So many questions - will they be delivered by drones? What if a porch pirate steals your haircut? What do I do if my neighbor's haircut gets delivered to me - and I hate it? ; )
Book of the Week
Influence: The Psychology of Persuasion, Revised Edition:
Robert B. Cialdini's classic book on influence and persuasion. A must read.
Read more on Amazaon (affiliate link)
Like This Newsletter?
Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!