Quick Tip
Better, Faster, Cheaper
Prime Day is over, but you still get this handy newsletter at the same low price as usual.
Last weekend I took a short road trip up to Nebraska to visit some old friends.
Along the way, I stopped at a historical site - the Hollenberg Pony Express station.
The Pony Express was established as a fast mail service between St. Joseph, Missouri, and Sacramento, California. The promise was delivery within 10 days.
While not "absolutely positively overnight," it was still considered impossible by many.
The price for delivery in July 1861 was $5 per 1/2 oz. That was 5000% higher than the price of the regular mail service at the time.
Done in by technology (faster telegraph service), the Pony Express only lasted 18 months. But it's a great example of how people are willing to pay for a premium service.
Today, Amazon dominates the retail market by offering products cheaper and faster.
Better, faster, cheaper have long been the ingredients of creative offers.
How are you mixing these ingredients in your business? Hit reply and let me know.
Your for smarter marketing,
Bill
913.962.9261
P.S. - The 3 founders organized and put together the Pony Express in two months. They assembled 80 riders, 184 stations, 400 horses, and several hundred personnel during that time. Not bad for any startup.
News, Tips, & Tricks
A Non-Designer's Guide to Visual Hierarchy [Best Practices + Examples]
You don't have to be a designer to appreciate good design and put it into practice to grow your business.
Spice up your boring Google Docs
Google recently added 60 new fonts to Docs and Slides. According to Fast Company, these are the 5 best of the bunch.
Facebook Ads Targeting Audiences You Need to Create Now While You Still Can
Another great post from Jon Loomer. Facebook Analytics is going away after June 30. Until then, make sure to use it to create these special custom audiences while you still can.
Book of the Week
Noise: A Flaw in Human Judgment
From the author of Thinking Fast and Slow, Noise shows how you can reduce both noise and bias, and make better decisions.
Learn more on Amazon affiliate link
Tool of the Week
Listen Notes: The best podcast search engine
The most comprehensive podcast database online. Discover best podcasts. Search podcast show notes and audio transcripts by people, places, or topics.
Image of the Week
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my new eBook - Break Free From Your Inbox - Spend less time writing emails and more time serving clients. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard - See how each mindset is helping to grow or slow your business. Click here
3) Finish those nagging tasks - Day Rate Consults are the fastest, least expensive way to get those pesky marketing tasks off of your to-do list. Learn more...