Better, Faster, Cheaper
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Last weekend I took a short road trip up to Nebraska to visit some old friends.
Along the way, I stopped at a historical site - the Hollenberg Pony Express station.
The Pony Express was established as a fast mail service between St. Joseph, Missouri, and Sacramento, California. The promise was delivery within 10 days.
While not "absolutely positively overnight," it was still considered impossible by many.
The price for delivery in July 1861 was $5 per 1/2 oz. That was 5000% higher than the price of the regular mail service at the time.
Done in by technology (faster telegraph service), the Pony Express only lasted 18 months. But it's a great example of how people are willing to pay for a premium service.
Today, Amazon dominates the retail market by offering products cheaper and faster.
Better, faster, cheaper have long been the ingredients of creative offers.
How are you mixing these ingredients in your business? Hit reply and let me know.
Your for smarter marketing,
P.S. - The 3 founders organized and put together the Pony Express in two months. They assembled 80 riders, 184 stations, 400 horses, and several hundred personnel during that time. Not bad for any startup.
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