Quick Tip
Got GAS?
Millions of photography enthusiasts suffer from a "condition" called GAS.
GAS stands for Gear Acquisition Syndrome. It is the desire to purchase new camera gear, even when your current gear is perfectly good.
I understand guitar players suffer from a similar syndrome (guitar acquisition syndrome).
But as photographer and founder of CreativeLive, Chase Jarvis once said...
"The best camera is the one that's with you."
I think that's great advice to apply to your marketing as well.
Every day there are new platforms, technologies, and techniques for promoting your businesses.
"Must have" tools the experts say you "can't live without."
But, with apologies to Chase - The best marketing is the marketing you will do.
Pick 1 or 2 marketing activities that you enjoy. Ones you will do consistently. Ones you'll stick with long enough to do well.
When that next must-have marketing tool pops into your inbox, ask yourself...
When it comes to your business, do you want to be a camera collector?
Or do you want to make great images?
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
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Do your eyes glaze over when people start talking to you about SEO? This handy roadmap won't teach you SEO, but it will help you understand all the jargon those consultants are throwing at you.
How to Start a Newsletter in Under an Hour | AWeber
Been putting off starting a newsletter because you don't have the time? AWeber has you covered with their fast-and-easy guide to starting an email newsletter in three steps and 60 minutes.
What could you be delegating?
Is Delegating Your Next Step Forward? My friends at Aspire Business Development have a great post relating the how top business owners get back to focusing on the tasks only they can do.
And this...
Just in case you're wondering - yes, your airpods will still work after you swallow them.
Book of the Week
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
If you do great work, but not enough people now about it, you need to get this book.
Read more on Amazon (affiliate link)
Tool of the Week
Miro
Miro is your Online Whiteboard (and sticky notes) for collaborating with clients and team members.
Learn more and try a free account
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my new eBook - Break Free From Your Inbox - Spend less time writing emails and more time serving clients. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard - See how each mindset is helping to grow or slow your business. Click here
3) Finish those nagging tasks - Day Rate Consults are the fastest, least expensive way to get those pesky marketing tasks off of your to-do list. Learn more...