Quick Tip
Decisions, Decisions
Got big plans for the holiday weekend?
Me? I'm going to try to put my camera in front of some interesting places and or people.
I've always been fascinated with how people decide where to go and what to do during their time off.
- There's tradition - "We've been doing that ever since I was a kid"
- Adventure - "We always try to go someplace new"
- Peer Pressure - "All our friends keep telling us we should go"
- Some enjoy huge gatherings of family and friends
- Others like to get away to enjoy some solitude
- Some plan months in advance
- Others (cough), not so much
Everyone has their way of making a decision.
But...
I've never talked to anyone who made their vacation plans based on a list of pros and cons.
They may have made that list afterward:
- to justify their decision.
- Or to convince a spouse or family member.
- to make sure they get their biggest Return on Entertainment.
This logic part always comes after the emotional part.
Just something to tuck in the back of your brain. As your talking to people this weekend, listen for clues about how they make decisions.
So when you come back on Tuesday, you'll have a better understanding of how people decide to buy (or not buy) your products and services.
Be safe, and have a great weekend!
Bill
913-962-9261
News, Tips, & Tricks
Sell stories―not product descriptions
That's just one of the great tips in this article about Nike's marketing strategy.
It's not you - it's them
If you noticed some data missing from your Google Search Console, it may be because Google lost performance report data for August 23rd and 24th. And they won't be replacing it.
How to add your website to Google Search Console
Even though they may occasionally lose some data (see above), adding your website to Google Search Console is still a good idea - lots of helpful data and insights in there.
Here's a helpful how-to from the folks at Yoast SEO.
Can your PC run Windows 11?
This article shows how to use Microsoft's PC Health Check app, (plus 2 third-party alternatives) to find out.
And this...
Old meets new. The Polaroid Now Plus is an analog instant camera, combined with a mobile app and some lens filters, opening up a world of experimentation - and all for only $150.
Book of the Week
Competing Against Luck: The Story of Innovation and Customer Choice
Learn how to develop products and services customers not only want to buy, but are willing to pay premium prices for.
Tool of the Week
Piktochart
Create infographics, reports, posters, presentations, and flyers easily with absolutely no design experience.
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
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3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.