Quick Tip
Your B's Knees
Not too long ago, I was falling down one of those YouTube rabbit holes.
You know, the ones where you suddenly think, "wait, what time is it?"
Somehow, I landed on a video from Stan Efferding.
Stan is (was?) a competitive bodybuilder. He helps people with fitness, diet, and wellness issues.
Stan was talking about all of the problems he had with his knees. And all of the different things he tried to "fix" them.
I'll fast-forward right past the descriptions of the various knee injections he tried.
Stan finally cured his knee problems with a simple 3 step approach:
- Eliminate the source
- Find pain free movement
- Move a lot
As soon as I heard those 3 steps, I thought...
What a great approach for marketing your business.
Many business owners tell me how they "hate" some of the activities they have to do.
"Have to" because some "expert" said so.
Then they beat themselves up (mentally) because they don't do that activity as often as they "should."
(Last set of quotation marks today, I promise <g>).
We are blessed (cursed?) with a myriad of ways to market our businesses. There's no need to force yourself into one that causes you pain or discomfort.
If marketing is causing you pain, try Stan's advice:
- Eliminate the source - stop doing the activity that is painful for you. Chances are you won't do it very well or consistently anyway.
- Find a pain-free way - choose a marketing activity you enjoy doing.
- Do that activity a lot. Think frequency AND consistency. Don't burn out in the first week or two.
Before you try complicated reconstructive surgery on your marketing, give Stan's simple approach a try.
Yours for smarter marketing,
Bill
913.962.9261
P.S. - I can't help you with your knees, but if your marketing needs some rehab help, give me a shout.
News, Tips, & Tricks
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Marketers sometimes forget the need for sales content. Here are 5 asset types for your sales teams to use during the sale.
Paradise by the [Marketing] Dashboard Lights
Ok, not exactly what Meatloaf had in mind, but these 11 marketing dashboards provide examples of how to build a marketing dashboard that helps you draw accurate conclusions that lead to actionable insights.
How to Create The Best About Us Pages
Your about page is arguably the most important page on your website. This post from the folks @quicksprout will show you how to make your's shine.
How Google and Yelp handle fake reviews and policy violations
Fake reviews have always been a concern for business owners. Here's a side-by-side analysis of Google and Yelp's respective approaches, policies and punitive measures when it comes to fake reviews.
And this...
A banana tree was planted in a pothole in the middle of a Florida road in an apparent act of protest to draw attention to the condition of the pavement.
Book of the Week
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
This book outlines a proven system for purpose-driven brands to clarify their brand story, amplify their impact and simplify their life.
Learn more on Amazon (affiliate link)
Tool of the Week
Whimsical
Your online, visual workspace for flowcharts, wireframes, mindmaps, sticky notes and docs.
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Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.