Quick Tip
WTH Was That?!
It "looked like a guy falling off the back of a truck."
That's how one journalist described it.
But 53 years ago today, Dick Fosbury used his awkward-looking technique to win a gold medal, set an Olympic record, and change his sport forever.
Fosbury invented his flop out of necessity.
While in high school, he found he was terrible at the traditional scissors kick, belly-roll, and the straddle - the "accepted techniques" of the day.
Instead of giving up, Fosbury found a way that worked for him.
That type of resilience is why I love working with small business owners so much. When something isn't working, they don't give up. Instead, they find a way that works for them.
Even if that means ignoring what everyone else is doing.
Which I think is an excellent lesson for us marketers.
Rather than trying to do everything the experts say you MUST do...
(which is virtually impossible for a small biz owner)
find the one or two things that deliver results for you.
And if none of the standard practices fit, change them.
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
7 Tips and Tricks for Maximizing LinkedIn Ads
LinkedIn hasn't been as popular as some other social platforms when it comes to small business advertising. But it is starting to get some traction. This article is a nice primer if you want to know more about advertising on LinkedIn.
Speaking of Advertising...
Hubspot is giving away an Advertising Plan Kit - containing a guide and free planning templates.
Get the kit here (opt-in required)
Meet the New Boss (or client)
This article shares 7 questions to ask a new boss. And if your "boss" is a client, these are still great questions to ask.
6 Tips to Give the Best Virtual Presentation
Brian Tracy shares some tips for delivering virtual presentations.
And this...
She wanted a more diversified view when she looked out the window. He built her a rotating house.
Book of the Week
Marketing: A Love Story
This short book is worth its weight in gold if you want to learn how to matter to your clients.
Get it on Amazon. (affiliate link)
Tool of the Week
SegMetrics
Get 100% clarity on where your leads come from, how they act, and how much your marketing is really worth. Built by marketers, for marketers.
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.