Quick Tip

WTH Was That?!

It "looked like a guy falling off the back of a truck."

That's how one journalist described it.

But 53 years ago today, Dick Fosbury used his awkward-looking technique to win a gold medal, set an Olympic record, and change his sport forever.

Fosbury invented his flop out of necessity.

While in high school, he found he was terrible at the traditional scissors kick, belly-roll, and the straddle - the "accepted techniques" of the day.

Instead of giving up, Fosbury found a way that worked for him.

That type of resilience is why I love working with small business owners so much. When something isn't working, they don't give up. Instead, they find a way that works for them.

Even if that means ignoring what everyone else is doing.

Which I think is an excellent lesson for us marketers.

Rather than trying to do everything the experts say you MUST do...

(which is virtually impossible for a small biz owner)

find the one or two things that deliver results for you.

And if none of the standard practices fit, change them.

Yours for smarter marketing,



News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week

Sign of things to come?

I didn't pick this week's image. for its aesthetic value, but rather for its potential significance. This screengrab from a Google poll hints at a huge change. What do you think - would Google ever offer an ad-free subscription service for search?

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Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.

2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done

3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.