Quick Tip
Are you in the right room?
"If you're the smartest person in the room, you're in the wrong room."
Brian Kurtz (famous marketing dude) shared that quote during a training session I listened to yesterday.
(side note - Grammarly wants me to change "dude" to something else. I decline.)
He was talking about what makes a great copywriter, but that advice applies to everyone. Don't you think?
Jim Rohn likes to say we are the average of the five people we spend the most time with.
As business owners, marketers, and salespeople, it's easy to get caught up in our echo chambers.
It takes effort to grow.
To actively seek out new ideas.
To connect with people with different points of view.
It's taken more effort than usual during the last year or two.
The good news is, even if we've fallen behind, we can restart and recommit today.
Who are some of the "smartest people" you like to hang out with? Hit reply and let me know - I'd love to learn.
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
What Influences B2B Purchase Decision?
LinkedIn recently conducted a survey to find out and summarized their answers into a handy infographic.
1-to1 or 1-to-Many? You choose
Bonjoro is a great tool for sending 1-to1 video messages. But you can also use it to send a video to your entire list. This guide will show you how.
How to Run Holiday Promotions for Service-Based Businesses
Holiday promotions aren't just for those who sell products. Here are some ideas for building holiday promotions for your service-based business.
Canva is getting video
Canva, the popular tool for making social media and other graphics is adding videos to their platform, including animations and automatic transitions in its easy-to-use interface.
Book of the Week
Simple Truths of Leadership
Love the sub-subtitle to Ken Blanchard's (and Randy Conley's) new book - Making Common Sense Common Practice. I'm only about half-way through but feel good already about recommending it.
Check it out. (affiliate link)
Tool of the Week
Image of the Week
Earliest Known Photograph of White House
On this day in 1792 - the cornerstone of the White House was laid by George Washington.
*photo credit - John Plumbe Jr. via WhiteHouseHistory.org
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.