Quick Tip

Some Marketing Math

Let's say you have 100 leads.

People who've inquired about the problem you solve.

Statistically speaking, 50 of those people will never buy.

Not from you or anyone else.

That leaves 50.

Of those 50, 15% will buy within 30 days.

That's 7 "now buyers."

The remaining 43 are future buyers. Depending on your market, future buyers may take anywhere from 12 to 18 months to make a purchase.

Whether or not they end up buying from you depends a great deal on your follow-up.

This leads to some interesting questions:

  • Are you making it easy for the now buyers to buy from you?
  • Are you staying "top of mind" with the future buyers?
  • Does your follow-up last long enough (12 to 18 months)?
  • Should you continue to buy 100 to get 7? Or should you focus on winning more future buyers?

It's easy to mistake future buyers for non-buyers.

If we write off future buyers too early, they'll still buy.

Just not from us.

Yours for smarter marketing,



News, Tips, & Tricks

Book of the Week

Tool of the Week

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Sunlight Peaking Through

One of my favorite shots from my trip to Oregon.

photo credit - Bill Brelsford

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P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.

2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done

3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.