Quick Tip

Ingredients But No Recipe

Sometime next week, you come home with all of the ingredients...

  • Turkey
  • Stock
  • Fresh veggies
  • Bread crumbs
  • Fresh Herbs
  • Butter
  • Sweet Potatoes
  • Corn
  • etc. (I have to stop here, I'm getting hungry)

And then you throw them in a giant pot and hope for the best, right?

Of course not.

You put them together by following your favorite recipes.

Obvious in this context but often forgotten when it comes to marketing and growing our business.

The salespeople experts tell us we need more ingredients:

  • Software
  • Content
  • Courses and training

But what is really needed is a cookbook to get results.

We need a plan.

When you look at your plan for 2022, do you see...

A list of ingredients?

Or a recipe for results?

Yours for smarter marketing,



News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week


A beautiful day at the beach in late October

photo credit - Bill Brelsford

Like This Newsletter?

Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.

2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done

3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.