Quick Tip
Ingredients But No Recipe
Sometime next week, you come home with all of the ingredients...
- Turkey
- Stock
- Fresh veggies
- Bread crumbs
- Fresh Herbs
- Butter
- Sweet Potatoes
- Corn
- etc. (I have to stop here, I'm getting hungry)
And then you throw them in a giant pot and hope for the best, right?
Of course not.
You put them together by following your favorite recipes.
Obvious in this context but often forgotten when it comes to marketing and growing our business.
The salespeople experts tell us we need more ingredients:
- Software
- Content
- Courses and training
But what is really needed is a cookbook to get results.
We need a plan.
When you look at your plan for 2022, do you see...
A list of ingredients?
Or a recipe for results?
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
7 Things Content Marketers Told Us About Video
New Research provides candid, eye-opening findings about using video for marketing.
Influencing How Decisions Get Made
My 2 favorite points from this post are 1. Understanding the decision-maker’s interests, and 2. Identify the decision-maker’s trusted advisors.
Fresh Ideas for Writing Email That Gets Opened and Read
Some simple, yet effective tips to help make sure your emails get opened and read (and clicked!)
Get More Clicks on Your Ads
Planning to spend money on advertising this holiday season? Give these tips a read before you do.
And this...
DogTV for your pets stress and behavioral problems - I guess because it works so well for kids?
Book of the Week
The Experience Maker
How to Create Remarkable Experiences That Your Customers Can’t Wait to Share
Learn more. (affiliate link)
Tool of the Week
UTM.io - UTM builder & Google Analytics URL builder
Creating and keeping track of Google UTM codes is an important (if you want to measure marketing results) but tedious task. Most people track them in a spreadsheet. UTM.io helps you ditch the spreadsheets and makes it easier to create and share your tracking codes.
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.