Quick Tip
Merry Christmas!
Hey there, Secret Santa (your someone's, right?),
I appreciate you letting me pop into your inbox every week.
Thanks to everyone who sent in suggestions for improving this newsletter. As a result, I'll be making some changes in 2022.
The first change will be to the schedule - going from weekly to every other week.
This will allow me to offer you more insight into the things I share. It will also give me time to work on some other, meatier content pieces that I think you'll enjoy.
I have some other ideas brewing, but there not ready to share yet - stay tuned!
How about you - how are you planning to change things up next year? Hit that reply button and let me know.
This will be my last newsletter of the year, so stay safe and enjoy the holidays.
See you in 2022!
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
Google Confirms Update To Local Search Results
Here's another reason to beef up your Google My Business Profile.
Speaking of Google...
They've been testing some changes to their auto-complete feature - showing more info as you type. I don't see it on all searches, but if you follow this example you can see it in action.
The Core Elements of Storytelling that B2B Can Learn from B2
B2B marketing doesn't have to be boring. Up your marketing game by using storytelling techniques more often found in B2C marketing.
Have a family owned business?
You'll want to read what Kevin O'Leary has to say about the costly mistake too many family businesses make when transferring leadership to the next generation.
Book of the Week
The Black Swan: The Impact of the Highly Improbable:
An interesting book about why we fool ourselves into thinking we know more than we actually do.
Learn more on Amazon (affiliate link)
Tool of the Week
Hugo | Meetings, notes and tasks all in one place
Manage your calendar, notes, and tasks in one place.
Image of the Week
Salute!
An army dog stands up as retiring soldiers salute their guard post before retirement in Suqian, Jiangsu province, China.
(photo credit: REUTERS/Stringer)