Quick Tip
Parkas and Shorts
It's that crazy time of year here in the midwest.
Weather-wise that is.
When we have temps in the teens (with windchills pushing 0) one day and followed by sun and 70s a few days later.
Go ahead and bring the spring clothes out of storage. Just don't pack your warm clothes away yet.
Ok, enough weather-talk.
I have a couple of things to share this week, so I'll get to it.
Are we connected on LinkedIn?
If so, you may have seen my LinkedIn account turned 18 years old last week.
(We're not connected? Shoot me an invite, and let's fix that!)
I joined LinkedIn in 2004 and taught my first course about it in 2009.
And while a lot has changed on the platform since then, the underlying principles have stayed the same.
I've hoarded collected a lot of LinkedIn resources over the years. Even created a few of my own. I'm happy to share them with you - let me know what you'd like to know about LinkedIn, and I'll dig into the vault for you.
The other thing I wanted to share with you is that case studies are still alive and well.
Someone asked on Tuesday so others must also be wondering.
I've found that the key to creating successful case studies is the interview. Unfortunately, it's also the part that many owners don't like to do. But when you view them as "client success interviews," they're pretty fun to do.
Case studies are powerful marketing tools because other people are telling your story. They show potential clients that you help people like them get their desired results.
They also pull double duty as a sales enablement tool. A good case study or two beats a 3-panel brochure every time.
And they're great to share on LinkedIn!
Reach out anytime if you'd like help creating case studies for your business.
That's all for this week. Enjoy the tidbits I pulled from the interwebs for you below.
Bill
913.962.9261
P.S. - Get those taxes done so when that full weekend of good weather comes around, you'll be able to get out and enjoy it!
News, Tips, & Tricks
What do your website visitors want?
Wouldn't you love to know what your visitors are looking for when on your site? That would be great information to help provide a better website experience (and make more sales). On-site search is a great tool for finding those answers. What's on-site search? Glad you asked.
No one cares that you're a unicorn
The only way to build a successful company is to build a product that your customers love and want to pay you money for.
Even if you aren't trying to raise money from venture capitalists, this article is a good reality for all business owners.
Learn more (and see the pretty unicorn) here
How to Build (and Grow) Your Email List with Facebook
Likes and friends are nice but building an email list can help you pay the bills. Here are some tips from the folks at AWeber for using Facebook to build your email list.
7 Tips to Build a Successful B2B Influencer Strategy
Influencer marketing is all the rage in B2C marketing. But you can also put it to use in marketing your B2B products and services.
Learn how to build your B2B influencer strategy
The Great Resignation: The Reality Behind The Headlines
There's a lot of hype around the "Great Resignation" but contrary to popular belief, it's not something that suddenly appeared. The graph on this page is pretty interesting. And while this page is just an introduction for a paid report, it still worth the quick read.
Check out the chart here.
And this...
The Tin Man's oil can from "The Wizard of Oz" will be auctioned with a starting price of only $200,000. Coincidently, an artificial heart is estimated to cost between $100K - $300K.
Book of the Week
Yes!: 50 Scientifically Proven Ways to Be Persuasive
If you want to change anyone's mind about something, including your own, then this is the book for you.
Learn more on Amazon. (affiliate link)
Tool of the Week
Image of the Week
Waiting for warm weather...
My buddy Glenn Shuck is an awesome photographer in Jacksonville. While you wait for the temps to warm up, check out Glenn's beach photos (and maybe grab one for your office).
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.
3) Work with me 1-on-1 - Booking a marketing consult is the quickest way to get those pesky marketing tasks off your to-do list. See what you can get done