Parkas and Shorts
It's that crazy time of year here in the midwest.
Weather-wise that is.
When we have temps in the teens (with windchills pushing 0) one day and followed by sun and 70s a few days later.
Go ahead and bring the spring clothes out of storage. Just don't pack your warm clothes away yet.
Ok, enough weather-talk.
I have a couple of things to share this week, so I'll get to it.
Are we connected on LinkedIn?
If so, you may have seen my LinkedIn account turned 18 years old last week.
(We're not connected? Shoot me an invite, and let's fix that!)
I joined LinkedIn in 2004 and taught my first course about it in 2009.
And while a lot has changed on the platform since then, the underlying principles have stayed the same.
hoarded collected a lot of LinkedIn resources over the years. Even created a few of my own. I'm happy to share them with you - let me know what you'd like to know about LinkedIn, and I'll dig into the vault for you.
The other thing I wanted to share with you is that case studies are still alive and well.
Someone asked on Tuesday so others must also be wondering.
I've found that the key to creating successful case studies is the interview. Unfortunately, it's also the part that many owners don't like to do. But when you view them as "client success interviews," they're pretty fun to do.
Case studies are powerful marketing tools because other people are telling your story. They show potential clients that you help people like them get their desired results.
They also pull double duty as a sales enablement tool. A good case study or two beats a 3-panel brochure every time.
And they're great to share on LinkedIn!
Reach out anytime if you'd like help creating case studies for your business.
That's all for this week. Enjoy the tidbits I pulled from the interwebs for you below.
P.S. - Get those taxes done so when that full weekend of good weather comes around, you'll be able to get out and enjoy it!
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Thanks for reading.
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.
3) Work with me 1-on-1 - Booking a marketing consult is the quickest way to get those pesky marketing tasks off your to-do list. See what you can get done