Quick Tip
Controlling the Weather
Summer sure got here fast, didn't it?
It seems like only a week or two ago, temps were in the 30s. Then bang! Right into the 90s.
But no use complaining about the weather, right?
Sort of the same thing with our businesses. There's little use in worrying and complaining about the things we can't control.
Best to be prepared and focus on the things we can control.
You might remember that I'm a big fan of Sandler Sales Training. One of the things they teach is focusing on behaviors (which you can control) rather than outcomes (which you cannot).
I've always found that to be great advice, both inside and outside of business.
Yes, it's important to regularly evaluate and have feedback loops so you will know when it's time to try something else.
But picking a few things to focus on and execute consistently is more effective than trying to build an elaborate marketing system.
At least that's been my experience.
Do you agree?
To your perfect future business,
Bill
913.962.9261
P.S. - where are you going on vacation this year? Hit reply, I'd love to know.
News, Tips, & Tricks
You'll lose it if you don't use it
Do you know that if you don't go in to look at the reports in your Google Search Console, even if you have verified your account, Google may stop collecting data for you?
That's according to this
The Great Return?
Google and other large employers are leasing more office space in preparation for the "Great Return." Do you think you'll see a Great Return in your area?
Zoho Marketing Plus
Zoho CRM is a popular small business tool. Zoho Marketing Plus is their solution for collaboration and coordinating all of the activities that go into executing your marketing activities.
Help, Indeed!
Indeed has created a Small Business Hiring Fund and committed $50m in Sponsored Job Credit to help businesses find great hires.
Google Updates Advice on How to Control Titles in Search Results
Google sometimes changes web page title tags in search results. Turns out some people don't like that. If you don't want Google messing with your title tags, try this advice
And this...
Wildlife experts in the Normandy region of France are warning members of the public to beware of an unusual problem: "drunk" deer running amok.
Book of the Week
Sell Futures, Not Features:
Sell more of your products and services by uncovering their hidden benefits. This book will teach you how.
Check it out on Amazon
Tool of the Week
Linkedin Ads Library
AdSearch.io is a library of LinkedIn Ads that you can search to find the best ads to model.
They claim to have a free demo, but since it doesn't show results, it's more of a demo of the search criteria available - and the number of results you might expect from your search.
See for yourself free demo
Image of the Week
Sagittarius A*
Yesterday, scientists with the Event Horizon Telescope (EHT) Collaboration revealed the first direct visual evidence of Sagittarius A*, the black hole at the center of our universe.
image credit EHT Collaboration
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.