Comment
Hopefulness and Confidence
... the sentiment for 2021 reflects the resilience of small business owners to find new ways to reach customers, leverage technology to accelerate growth, and adapt operations to survive and thrive, resulting in significant optimism for next year.
That's an excerpt from a sentiment survey conducted by GGVCapital earlier this quarter.
What struck me about that paragraph is how well it describes the small business owners I know.
- Always finding new ways to reach customers.
- Adapting operations to survive and thrive.
- Leveraging technology. Accelerating growth.
The survey findings conclude that 83% of Small Business Owners Report Optimism for 2021.
Optimism - hopefulness and confidence about the future or the successful outcome of something.
That's my holiday wish for you - continued optimism and success in your business.
Bill
913.962.9261
News, Tips, & Tricks
Apple v Facebook - who's really looking out for small business?
Facebook's full-page newspaper ads claiming they are fighting against Apple on behalf of small business owners are slated to run today. It seems Zuckerberg isn't happy that iOS will force apps to ask for permission to use ad-tracking - a key to serving up personalized ads.
6 tips for better converting landing pages
Landing pages are where conversions take place in marketing - turning visitors into leads and leads into clients.
Get more conversions by following these 6 Tips for building better landing pages
Guide to automating your entire business
Zapier is the duct tape that lets you connect cloud-based apps. It eliminates redundant data entry and gives you the power to automate many of your everyday tasks.
This new eBook shows how you can save time by automating tasks across 4 key areas of your business.
Grab your copy here - (no opt-in required)
Book of the Week
Start With No
Learn negotiation strategies from the man who trained the FBI Hostage Crisis Negotiation Training Unit.
Read more on Amazon - (affiliate link)
Tool of the Week
LeadShield - Smart Email List Cleaning
Improve your email deliverability by keeping your list clean. Protect your email sender reputation by automatically removing inactive, invalid and bounced emails
P.S.
And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard
See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!