Quick Tip
Your Clients Are Not All Equal
Do you remember learning about the Pareto Principle?
That rule stating that 80% of results come from 20% of the causes?
Everyone knows the 80/20 rule. But how often do you apply it in your business?
For example, according to Pareto, 20% of your clients will spend 4X the money of the average of your other 80%.
And 4% of your clients will spend 16X your average client lifetime value.
In other words, some of your clients are willing to spend a lot more with you - if you offer the right services.
Unfortunately, most business owners focus on pricing their services as cheaply as possible for everyone.
Then they talk about "scaling" - adding more clients at cheap rates.
But a few focus on creating results for the 20% who are willing to pay more.
You have to change how you market and sell to reach these 20% clients, but when you do, it's an easier way to grow your profits.
The 80/20 rule applies to more than just pricing. So when you look at your business through the lens of 80/20, you'll see all sorts of opportunities.
Be part of the 20% who actually take action.
To your perfect future business,
Bill
913.962.9261
News, Tips, & Tricks
Generate More Leads Through Your Online Marketing Campaigns
Want to increase the number of leads from your online campaigns? Of course you do. Here are 7 strategies to help you do just that.
Is it time to trim your website?
If you've been adding content to your website and/or blog for a while now, it may be time for some "content pruning". This article from Yoast will explain.
The Challenge of Creating Content Around Complex Topics
Breaking down complex topics into content your readers will understand can be a challenge. Here are some tips to make it easier to write content your prospects will actually read.
Not Meeting You Social Media Goals?
These tips and tools for conducting a social media audit can help you get back on track.
And this...
A British library said it has a new record for an overdue book - nearly 76 years after its due date. Care to guess how much the fine was?
Book of the Week
The One-Page Content Marketing Blueprint:
A simple, step-by-step guide for launching a content marketing strategy in 90 Days.
Tool of the Week
Frase - Best SEO Content Optimization Tool & AI Writer
There are a lot of AI content tools on the market - this is the one I prefer and use every day. If you haven't tried an AI writing tool yet, I recommend checking out their free tools to get a feel for how AI can help you write better copy, faster.
Check out the tools. (affiliate link)
Image of the Week
U.S. Air Force Reports on Roswell
25 years ago today, U.S. Air Force officials released a 231-page report dismissing long-standing claims of an alien spacecraft crash in Roswell, New Mexico.
Naturally, that cleared everything up š
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. Iād love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.