Quick Tip

Vacation Marketing Lessons

Hey there marketer,

I just returned from a wonderful vacation/work trip to Florida's First Coast.

I learned a ton of great stuff during the AWAI Copwriter's Bootcamp. I'll be sharing some of those lessons in the coming weeks.

I also met Glenn in person - someone I've known virtually since 2011 when I conducted a Brand Audit for his business. Glenn is a fellow marketer and photographer check out his work here.

Speaking of photography, I got to make images of beautiful places. And a few strange ones - scroll to the bottom for a sample.

In addition to the great info I soaked up at the conference, I also found some valuable lessons in the Airbnb where I stayed. Lessons that apply to all of our businesses.

I'm working on an entire blog post about this, but here are the highlights:

  • Quick to Respond - I had a few minor questions before making my reservation, and they were quick to reply with helpful information.
  • Personalization - I was greeted with a personalized, handwritten card when I arrived.
  • Something extra - they left a surprise gift for me.
  • Sold the experience - they provided plenty of information to help me get the most out of my stay (purchase)
  • FAQs - they anticipated questions and answered them before they became a problem (how come this fan won't turn on)
  • Testimonial Wall - a great collection of notes from past guests
  • Rules of the Relationship - they clearly defined the rules of the relationship. Setting expectations for both sides upfront is something most businesses overlook.

The experience was a great reminder of how good marketing doesn't stop once you make the sale.

If the list above were a checklist, how many items would you be able to tick off the list?

Hit reply. I'd love to know.



P.S. - I'll let you know when I post the more detailed version on my blog.

News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week

Snake Hat?

If you wander down the right alley in St. Augustine, you can try on this snake as a hat - if you're into that sort of thing.

photo credit - Bill Brelsford

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Thanks for reading.



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