Quick Tip
Big Rocks
"If the big rocks don't go in first, they are not going to fit in later."
~ Stephen Covey
Sometimes those big rocks are business goals.
But more often than not, they are the WHYs behind the reason we decided to go into business for ourselves.
They are the reasons we seek more freedom of time and money.
But it's easy to get trapped inside our business.
To end up with a business that takes over our life, rather than supporting the life we want.
As we enter the planning season for the coming year, make sure you put the big rocks in your plan (and your schedule) first.
Otherwise, they won't fit in later.
Bill
913.962.9261
P.S. - I'm putting the final touches on the 2023 planning tool and training my clients use to schedule their big rocks first. If you'd like a copy, reply to this email, and I'll send you a copy.
News, Tips, & Tricks
How to Enable First-Party Cookies on LinkedIn Ads
Now that Apple and others are cracking down on 3rd party cookies, social advertising platforms are figuring out how to make 1st party cookies work. LinkedIn calls theirs Enhanced Conversion Tracking. If you are (or plan to) advertise on LinkedIn, you'll want to check this out -- or forward it to your tech folks.
See how to set up Enhance Conversion Tracking
How long does SEO take?
If you've ever wondered how long it takes SEO to work - or how you can get results faster - then you want to check out this guide and cheat sheet from the folks at Moz.
Using Video to Level Up Your Social Media Strategy
Video continues to play a big role in social media marketing. This article talks about stats - but it's really a list of tips you should try if social media is part of your online marketing.
How to Get More Meetings
For most solo and small consulting firms, the sale happens in a meeting. So how do you get more meetings? The tips in this post are a good start.
And this...
Trains hate fast food -- drones. Or so it would seem in this clip of train vs delivery drone.
Book of the Week
The Daily Drucker: 366 Days of Insight and Motivation for Getting the Right Things Done
This oldie but goodie is still one of my favorite books. Each day has a lesson from Peter Drucker along with an Action Point to help you put the lesson into practice.
Tool of the Week
Email lookup for smart businesses | Skrapp.io
Skrapp.io is the easiest solution to extract leads from Linkedin. In few seconds, you can find email addresses and launch your email prospecting project.
Image of the Week
This Waterhole Hide is a Wildlife Photographer's Dream
Some folks built a water hole along with a photography hide and captured some amazing images of lions, hyenas, leopards, baboons, and more.
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.