Quick Tip
Happy Nat'l Eat Leftovers Day!
I'm not sure that's a thing. But I thought it sounded better than National Delete a Bunch of Emails Day 😉.
Yesterday was a great day here. I smoked a turkey for the first time, and it turned out surprisingly delicious.
How about you? Do you go the traditional route with your bird or did your try something new?
Speaking of trying something new, I'm working on some new programs that will really help you with your marketing next year. I'll save those for another time since this email stands a good chance of being buried in Black Friday/Cyber Monday emails.
In the meantime, let me know if you'd like to brainstorm some new ideas for growing your business in the coming year - it's one of my favorite things to do.
Enjoy the rest of your holiday weekend!
Bill
913.962.9261
News, Tips, & Tricks
Facebook has been receiving users’ financial info from tax preparers
It appears Facebook still hates your privacy 😉.
The Markup found that tax preparation services including TaxAct, TaxSlayer, and H&R Block have sent users’ personal financial information to Facebook through the Meta Pixel.
New Zoom Mail and Calendar
Zoom wants to keep you on their platform longer, so they've added their own email and calendar features to their software. They claim it will reduce "toggle tax" - do you think you'll use it?
Get More Website Conversions
Too many businesses worry about driving more traffic to their websites when they would be better off focusing on improving the conversion rate of the visitors they are already getting.
Exactly How Much Effort to Put Into Developing Proposals
Proposals and RFPs can become a real time and energy suck - particularly if you don't have a defined process for dealing with them.
This article has some great tips for determining how much effort you should be spending on proposals.
Check out the 3 Levels of Proposal Development
Book of the Week
Giftology
The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. https://amzn.to/3EyJhx2
Tool of the Week
Web Highlighter
This handy tool for the Chrome browser lets you highlight (and store) things that you find on the web.
Get it at the Chrome Web Store
Image of the Week
Record for longest beard chain
Yep - this is a thing 😉
They doubled the old record. You can read about it here.
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.