Quick Tip
Good morning!
How's the new year treating you so far? BTW, aren't you glad we don't write checks anymore š.
Today I like to share a personal lesson learned from the past week. It's about the importance of reminding people about what you do and how your business helps others.
I was lucky enough to land 3 new copywriting projects last week. And I didn't do any selling. At least not what you'd consider traditional selling.
Each of those projects came from another business owner who had a client who needed copywriting help. After I reminded them that I focus on marketing and sales copywriting, I immediately had new work - and new revenue.
I didn't know about those clients. If I hadn't mentioned copywriting, I would have never known about them.
I guess there are two lessons here:
1) Other people/businesses already have a group of your ideal clients. Connect with them and figure out how you can make their life easier.
2) Don't assume people know what you do - or everything you do. Find ways to remind them.
Every day there are new, wonderful tools that promise to help grow our business. Try them out. But don't forget the basics.
Here's to a prosperous year for you, your family, and your business.
Bill
913.962.9261
News, Tips, & Tricks
Facebook Messenger Apps getting sidelined ?
According to Digital Information World, Facebook is bringing back chatting to the FB app. Messenger Apps is probably going to be sidelined.
Google's Helpful Content & Link Spam Updates Completed
And they started rolling out yesterday ( January 12), 2023. This article provides a nice summary of what the update entails, along with some tips on how to recover if they impact your site.
Microsoft finally ends Windows 7 and 8.x support
Support for the last non-cloud-connected operating systems has come to an end as official support for Windows 7 & 8 comes to an end. So you can stop waiting, go ahead and upgrade.
How to Repair and Improve Your Local Business Reputation
Is your business's online reputation not where you'd like it to be? Here is a set of sensible, actionable steps you can take to raise your Google Business Profile star ratings, improve your reviews, and begin developing an online reputation your Mom would be proud of.
And this...
Airline lost your luggage? Don't give up hope. This suitcase was returned 4 years after it was lost. Apparently, it wanted to see Honduras.
Book of the Week
Eat That Frog!
Nope, it's not a cook book š . Brian Tracy's book gives you 21 great ways to stop procrastinating and get more done in less time.
Tool of the Week
Bubbl.us
Use Bubbl.us create mind maps, take notes, collaborate with others, and even give presentations. They have examples you can play with and a free account that lets you create up to 3 mind maps.
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. Iād love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.