Quick Tip
Marketing GAS
In photography, we have this "affliction" called Gear Acquisition Syndrome" or GAS.
It's the progressive loss of the ability to resist buying new "stuff."
Musicians suffer from this as well (Guitar Acquisition Syndrome).
And marketers.
For marketers, the "gear" is usually tech. This year the big marketing tech toy has been AI. And with all the recent hoopla about ChatGPT, AI will continue to be in the news in 2023.
AI will continue to give us powerful tools to help market our business. But the important thing to remember is that they are just tools.
Just like buying a $9k camera (without a lens) won't turn you into a National Geographic Photographer, AI writing tools won't automatically turn you into an A-list copywriter.
Marketing fundamentals are fundamentals for a reason.
Early adopters of AI may feel like they have an advantage. But as these tools become mainstream, it will still be the marketers who understand and apply the fundamentals who will come out on top.
So, yes, give these new toys a whirl. Particularly now, why they are free (or cheap).
Just don't forget about the fundamentals.
Merry Christmas! Try to stay warm in these ridiculous wind-chill conditions.
Bill
913.962.9261
News, Tips, & Tricks
The Marketing Wee-Wee Test
Effective marketing copy, whether on your website or in an ad, speaks to your reader. One simple test you can use to improve your copy is the "We" test - where you count how many times you use the word "you" vs. "we" or "I".
Client Testimonials: Why You Need Them & How to Get Them
It's never too late (or early) to start collecting client testimonials. Here's a guide to help you get started.
Why Everyone Should be Trained in Customer Service
Everyone knows it's cheaper to keep a client than acquire a new one. But that's not the only reason to work on providing great customer service.
[Here are 6 great reasons] to focus on customer service in 2023.
Make Online Meetings More Productive
Online meetings are here to stay. This article has some good tips for making them more productive. Bonus - these tips also work for in-person meetings if you ever have those š
And this...
With all the recent hoopla around AI recently, here's something that sounds practical - a tool to decipher doctors' handwriting.
Book of the Week
What's in It for Them?
Zig Ziglar famously said you can have everything you want if you help enough people get what they want. Joe Polish's book gives you 9 Principles you can use to make that happen.
Tool of the Week
Hypefury
Looking to grow your audience on Twitter? Hypefury may be the tool you've been looking for.
Image of the Week
The Big Blue Marble
50 years ago this week, the crew of the Apollo 17 traveled to the moon to fake this photo. But they kind of blew the secret when naming it the Big Blue Marble š.
image credit - NASA
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. Iād love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
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3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.