What's in it for me (WIIFM)?

That's the question going through your prospect's mind whenever they read your marketing or sales copy.

Does your copy make it clear that there's something in it for them? Something that they care about?

Most copy doesn't. That's good news for you - it means it's easy to stand out from the run-of-the-mill messages your competitors are sending.

Here are 4 easy ways to make sure your marketing and sales copy gets your prospects' attention by answering WIIFM?

  • Write a headline that promises a core benefit.
  • Use your opening paragraph to reinforce why reading your copy will deliver the core benefit.
  • Prove in your copy why readers will receive the core benefit.
  • Tell the reader what action to take to get the core benefit.

You can make any sales or marketing copy (SEO articles, landing pages, emails, etc.) more effective by following these 4 simple tips.

Have a profitable week!



News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week

Today in History

Charles Lindbergh arrives in New York, setting a cross country flying record of 14.75 hours.

photo credit: PBS

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