The Business Builder

Quick Tip

Focus on These 3 Things

List (audience)
Offer
Copy

In that order.

If you are talking to the wrong audience (list), it doesn't matter how good your offer is - it will fall on deaf ears.

Present a mediocre offer to the right audience and you can expect - Meh.

Get the list and offer right, and even mediocre copy will make the register ring.

So make this your new marketing mantra - List, Offer, Copy.

Have a profitable week!

Bill

913.962.9261

News, Tips, & Tricks

Google's Mobile-First Indexing: Everything You Need To Know | Media Search Group

Google's Mobile-First Indexing update is set to go into effect in March. This article from Media Search Group explains what you need to know about the coming changes.

How To Respond To Negative Reviews

Yes, you should respond to your online reviews. But things get tricky when it comes time to respond to a negative one.

Here are 8 templates you can use as a starting point for turning those negative reviews into sales.

LinkedIn - What Happens Once You Hit Post?

You've carefully crafted your LinkedIn message and hit "post". What happens next? Can you control who sees it and who can comment? Find out here.

Book of the Week

Think Again

Do you know what you don't know? No? Then you need to read this book.

Tool of the Week

Magic Sales Bot - AI Sales Emails

Magic Sales Bot is an AI-powered tool for creating cold emails that are personalized for each lead.

Image of the Week

Punxsutawney Phil

6 more weeks of winter thanks to this little rodent <g>.

Like This Newsletter?

Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Thanks for reading.

Bill

P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.

2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here

3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!