Quick Tip
How to write a better ad
One of the best ways to quickly punch up your ad's effectiveness (or any marketing or sales copy) is to apply the Rule of One.
There are actually 5 elements that make up this rule. Here they are:
- One good idea
- One core emotion
- One captivating story
- One single, desirable benefit
- One call to action
The next time you are writing to persuade someone to take action, make sure your copy includes one, and only one, of each of those elements.
Note - if you're not sure where to start, start with your Call to Action. You'd be surprised how many ads either don't have one or have too many (click here for A, do this for B, or call this number for C).
This one change will have a significant impact on your results.
Have a profitable week!
Bill
913.962.9261
News, Tips, & Tricks
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Book of the Week
A five step formula for producing ideas
A quick read and only $5, this book will turn you into an idea-generating machine.
Learn more on Amazon affiliate link
Tool of the Week
CoSchedule - Organize your marketing
The online calendar that helps you organize all of your marketing activities in 1 place. Great for scheduling your social posts.
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Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!