Quick Tip

How to write a better ad

One of the best ways to quickly punch up your ad's effectiveness (or any marketing or sales copy) is to apply the Rule of One.

There are actually 5 elements that make up this rule. Here they are:

  • One good idea
  • One core emotion
  • One captivating story
  • One single, desirable benefit
  • One call to action

The next time you are writing to persuade someone to take action, make sure your copy includes one, and only one, of each of those elements.

Note - if you're not sure where to start, start with your Call to Action. You'd be surprised how many ads either don't have one or have too many (click here for A, do this for B, or call this number for C).

This one change will have a significant impact on your results.

Have a profitable week!



News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week

Boy Mints Girl

Here's a blast from the past in anticipation of Valentine's Day.

Vintage Ad browser

Like This Newsletter?

Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.

2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here

3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!