Quick Tip

Why Should I Believe You?

We're all taught to include benefits in our marketing copy.

But after reading your service's primary benefits, you can bet prospects are thinking, "Sounds good, but why should I believe you?".

The best way to answer that is to follow up with some social proof. Social proof comes in many forms. Here are a few you can use to provide social proof in your marketing copy:

  • Client testimonials and Reviews
  • Endorsements from clients, peers, & industry authority figures
  • Results from case studies
  • Statistics and research findings
  • Your professional background

We're all skeptics when reading marketing messages. Give your prospects reason to believe by following up your benefit statements with some social proof.

Have a profitable week!



News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week

National Battery Day

I'm not sure why, but tomorrow is National Battery Day. Make it a positive one.

photo credit - John Seb Barber from Leeds, UK, CC BY 2.0 https://creativecommons.org/licenses/by/2.0, via Wikimedia Commons

Like This Newsletter?

Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.

2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here

3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!