Quick Tip
Why Should I Believe You?
We're all taught to include benefits in our marketing copy.
But after reading your service's primary benefits, you can bet prospects are thinking, "Sounds good, but why should I believe you?".
The best way to answer that is to follow up with some social proof. Social proof comes in many forms. Here are a few you can use to provide social proof in your marketing copy:
- Client testimonials and Reviews
- Endorsements from clients, peers, & industry authority figures
- Results from case studies
- Statistics and research findings
- Your professional background
We're all skeptics when reading marketing messages. Give your prospects reason to believe by following up your benefit statements with some social proof.
Have a profitable week!
Bill
913.962.9261
News, Tips, & Tricks
Should You Worry About Your Business Operating System?
According to the folks at Scalable, there are 3 specific criteria that a Business Operating System needs in order to scale properly - click here to see what they are
The essential guide to email segmentation - ConvertKit
Better email marketing starts with segmentation. Not sure where to start? Check out this guide to email segmentation from the folks at ConvertKit
Adult Coloring Can Actually Relax Your Brain
Need to relax that big ole adult brain of yours? According to the Cleveland Clinic, you should try coloring.
Book of the Week
Die Empty: Unleash Your Best Work Every Day - Todd Henry
Die Empty is a tool for people who aren't willing to put off their most important work for another day. Todd Henry explains the forces that keep us in stagnation, and introduces a process for instilling consistent practices into your life that will keep you on a true and steady course.
Read more... on Amazon - (affiliate link)
Tool of the Week
ZeroIn on your LinkedIn Prospects
ZeroIn lets you collect targeted business data from LinkedIn and then verify emails to use for your outreach campaigns. Best of all, there's no subscription - just a one-time payment for lifetime access.
Like This Newsletter?
Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!