Quick Tip
The Ultimate Reason
"If I am your ideal prospect, why should I buy from you rather than one of your competitors?"
That's the question marketers use to define "value proposition."
It's the question in your prospect's mind.
Your answer should include a "because."
Your answer should consider who you are not going to serve. "Everyone" cannot be your ideal client.
Your answer should include evidence.
Your answer should differentiate you from your competition.
Your prospects have the power to choose. Why should they choose you?
Hit reply and let me know.
Bill
913.962.9261
News, Tips, & Tricks
Microsoft Planning LinkedIn Freelancer Market
LinkedIn plans to launch a marketplace for freelancers. Think Upwork or Fiverr.
That's according to this article on The Information.
Free registration is required to read the article, but here are the key takeaways:
- LinkedIn freelancer booking service is slated to launch this fall
- Freelancer service may integrate with digital wallet Microsoft has under development
- Facebook is developing a service for booking freelancers focusing on physical work
Even if you're not a freelancer, this could turn out to be a good resource to help you get those lingering items off of your to-do list.
Google Introduces New Features for Small Business on Maps and Search
If you are a verified business, you can now message your customers directly from the Google Maps app. You will soon be able to see your messages right from Google Search and message customers directly from your computer.
Facebook was caught lying to advertisers (again)
Unredacted court documents show that Facebook knowingly misled advertisers on how many eyeballs the platform reaches.
Book of the Week
Talk Triggers
Want to harness word-of-mouth marketing to grow your business?
Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. This book gives you a step-by-step process to make WOM work for you.
Learn more on Amazon (affiliate link)
Tool of the Week
Automagically record and transcribe your voice conversations
Fireflies is your AI Meeting Assistant who Records, Transcribes and Search across your voice conversations.
Image of the Week
Perseverance Rover’s Descent and Touchdown on Mars (Official NASA Video)
This week's "pic" is a video from NASA showing the touchdown of the Perseverance Rover on Mars.
For more pictures and info, be sure to visit the NASA website
Like This Newsletter?
Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here
3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!