Quick Tip

The Ultimate Reason

"If I am your ideal prospect, why should I buy from you rather than one of your competitors?"

That's the question marketers use to define "value proposition."

It's the question in your prospect's mind.

Your answer should include a "because."

Your answer should consider who you are not going to serve. "Everyone" cannot be your ideal client.

Your answer should include evidence.

Your answer should differentiate you from your competition.

Your prospects have the power to choose. Why should they choose you?

Hit reply and let me know.



News, Tips, & Tricks

Book of the Week

Tool of the Week

Image of the Week

Like This Newsletter?

Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.

Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.

2) Try the Marketing Mindset Scorecard See how each mindset is helping to grow or slow your business. Click here

3) Work with me 1-on-1 to build your sales funnel. Just reply to this email with "1-on-1" in the subject line... tell me a little about your business and what you'd like to work on together, and I'll get you all the details!