Quick Tip
Hitting the UnPause Button
What's up buttercup?
I've been living with that earworm from the Foundations in my head for the last few days. Thanks, Progressive tv commercials!
We're almost halfway through May already, can you believe it?
Have you been able to unpause and get back to business?
I'm lucky enough to have clients scattered across the country.
It's been interesting to see how different communities are affected by the current unpleasantness.
Some folks are as busy as ever. Others are still struggling.
I spoke to a guy in Toronto who's been on lockdown so long I'm amazed he hasn't gone stir crazy.
I think the reason he hadn't (or one of the reasons) is he focused on maintaining his habits and routines.
He told me there were so many things going on that are outside of his control that he decided to focus on those things he could control.
I think that is great advice. It reminded me of something I learned in sales training - focus on behaviors (our actions and mindset) rather than outcomes. We can't control outcomes, but we can heavily influence them with our behaviors.
It was a great reminder for me. Hope you find it helpful.
Have a great day!
Bill
913.962.9261
P.S. - Looks like the extra images in last week's edition were not a hit. They're gone for now, but hit reply and let me know if you miss them.
News, Tips, & Tricks
Feeding the Facebook Algo
Ever wonder how the infamous Facebook algorithm works? Here's a overview, along with some tips for keeping the algo happy - so more people will see your posts.
Read more and maximize your organic reach of FB
Purpose-Driven Leadership
"You will always go to your highest values in a crisis." That's according to Barbara Shannon, who serves on the Wharton Center for Leadership and Change.
Read more about what she has to say about leadership & crisis.
iOS 14.5 Opt-in Rate is (Really) Low
Only 6% of U.S. Apple users allow app tracking since the launch of iOS in April. That means 94% are not. Have you seen changes in your advertising performance?
Instagram Stories Get Captions - Reels Coming Soon
Captions make videos more accessible. But it's also been shown that social videos with captions perform better than no captions - something to remember if you use IG to promote your business.
Color Yourself Happy
Got stress? Some say coloring is the answer. Give it a try with a 30 day free trial of Adobe's coloring book.
Book of the Week
The Premonition: A Pandemic Story
Michael Lewis' book shows that it's not just enough to have a bunch of smart, dedicated people available to solve a problem if leaders don't listen to them.
Read more on Amazon (affiliate link)
Tool of the Week
Hemingway Editor
Available online and as a desktop app, Hemingway helps you improve your writing by writing more like - well - Hemingway. Barstool not included.
Like This Newsletter?
Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my free guide - Create a Content Calendar for a Whole Year in 3 Easy Steps. Just reply to this email with "Calendar" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard - See how each mindset is helping to grow or slow your business. Click here
3) Finish those nagging tasks - Day Rate Consults are the fastest, least expensive way to get those pesky marketing tasks off of your to-do list. Learn more...