Quick Tip
The Noogie Conversion
Here's how to grow your business. (insert tongue in cheek)
Take out your list of prospects. Find the first person on your list. Put him in a headlock and give him noogies until he "converts" into a client.
Rinse & Repeat.
RIDICULOUS, right?
But people try to force prospects to become clients all the time.
Here's an example straight from my inbox from someone wanting to sell me their LinkedIn services.
"Hi Bill, I sent you a LinkedIn invite, we should talk."
"Hi Bill, Following up with you here. Is there a time that works for a high level chat this week?"
"Hi Bill, Wanted to come at this from another angle." <- see her noogie arm getting tired.
"Hi Bill, I'm calling you out: you're using LinkedIn wrong."
Those were only the openers. The rest of the emails were as you'd expect - full of self-aggrandizing claims and cliche "closes".
What the sender didn't realize is that, in reality, there's practically nothing you can do to convince anybody to "convert" (or do anything else) unless they already want to.
What you CAN do is find the people who already want what you sell.
So if you want to grow your business, start working to DISCOVER who your clients are.
Because you can't noogie someone into converting.
Your's for smarter marketing.
Bill
913.962.9261
News, Tips, & Tricks
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Every business owner and marketer should read the Manifesto for Human-Centered Marketing section of this blog post.
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Traffic is a key component in a minimum viable funnel. Google is a good traffic source, but not the only one. Use this guide to discover other ways to drive traffic to your site.
What's working on Instagram?
Do you use Instagram to promote your business? Then you'll want to check out this report to learn what's working right now.
Creating Content With Limited Resources
Everyone says you need to be creating great content. But not everyone has the time and resources for creating great, original content. If that sounds like you, check out these strategies and examples on LinkedIn.
Book of the Week
Effortless: Make It Easier to Do What Matters Most
Not everything has to be so hard - that's the premise behind this guide to meeting your goals.
Read more on Amazon (affiliate link)
Tool of the Week
Google Takeout
Takeout lets you download your data stored in your different Google accounts so you can back it up.
Learn more about using Google takeout here
Image of the Week
Passwords are Beautiful
From the folks at Information is Beautiful - A visualization of the Top 500 Most Popular Passwords. Click here to filter the word cloud by different categories.
Like This Newsletter?
Let me know. Reply, email me at Bill[at]RebarBusinessBuilder.com, or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get a copy of my new eBook - Break Free From You Inbox - Spend less time writing emails and more time serving clients. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Try the Marketing Mindset Scorecard - See how each mindset is helping to grow or slow your business. Click here
3) Finish those nagging tasks - Day Rate Consults are the fastest, least expensive way to get those pesky marketing tasks off of your to-do list. Learn more...