Quick Tip
Clean Your Plate
Automation means "not me."
That's my favorite definition of automation - courtesy of Dean Jackson.
At some point in your business, the only way you can
- create a new marketing campaign
- launch a new service, OR
- just spend time working ON your business
is by freeing up some time.
Making more room on your plate.
And the best way to do that is to "automate" things that need to be done - but not by you.
That breaks down to:
- Eliminating unneeded/outdated tasks
- Delegating tasks to someone else or a software system
One of the biggest hurdles to delegating is documenting the steps for accomplishing the task. Until you do this, you'll probably stay hung up on the idea of "only I know how to do this right."
An easy way to overcome this block is to use video to record how you do the task. A tool like Loom is good for computer/online work.
If it's a physical task, away from the computer, use your phone.
It may feel like a lot of work upfront to automate your tasks, but as my friend Mo recently posted on LinkedIn, "Starting slow helps your finish fast."
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
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If your ad campaigns need more cowbell ROAS, these five hacks from Neil Patel could be just what you need to increase.
57 Easy & Engaging August Marketing Ideas
Need to fill out your marketing calendar for the coming month? The folks at Wordstream have a bunch of ideas for you.
SBA Webinar Series on COVID EIDL
Learn about the SBA's COVID EIDL program’s small business loans. This program is designed to help small businesses recover from the COVID-19 economic recession by providing accessible and borrower-friendly capital.
Register for the COVID EIDL Webinar Series. There are several dates listed, but you only need to sign up for one.
Book of the Week
Open Click Buy
While the Amazon description may seem too hyperbolic for most professionals, this book is packed with tips to help you get more out of your email marketing.
Get it on Amazon (affiliate link)
Tool of the Week
WunderText: Canned Responses for Gmail
Gmail Canned Responses (think templates) can be a great time-saver, but the interface for managing them is a little lacking. WunderText is a better interface for managing your email templates. And its free.
Image of the Week
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Learn how to spend less time writing emails and more time serving clients. Simply reply to this email with "Inbox" and I'll shoot you a copy of the eBook.
2) Try the Marketing Mindset Scorecard - See how each mindset is helping to grow or slow your business. Click here
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.