Quick Tip
Imagine
I'm not going to miss it.
The host won't have to bombard me with the typical:
- We're starting tomorrow
- Join us in 1 hour
- We're on in 15 minutes
- Are you coming?
Because she did something very interesting...
She got me to think about how I'll USE the training AFTER I get it.
Not just think about it. PICTURE it.
I made a mental commitment.
Marketers like to call this future pacing.
That's a fancy NLP (Neural Linguistic Programming) term. NLP sounds more professional at cocktail parties than "Jedi Mind Trick."
Future pacing is about getting people to use their imagination to see what's possible in their future.
It's an excellent tool for connecting with the emotional side of decision-making.
It's also a great tool for achieving your goals.
So instead of trying to coerce your prospects...
Or browbeating yourself for not achieving your goals...
Try a little future pacing.
And secretly smile when everyone at the cocktail party is impressed by your $5 words and how much you have achieved.
Maybe don't be as heavy-handed with it as I just was ;)
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
Update Your Apple Devices Right Now to Patch This Serious iMessage Bug
If you have an Apple device and you haven't updated in the last couple of days, you'll want to do that right now. Then come back and finish reading this newsletter..
QuickChimp?
Mailchimp recently announced they are being acquired by Intuit, the makers of QuickBooks (and a bunch of other stuff). No mention yet of any functional changes to the software.
LinkedIn marketing like a drug dealer
Or in this case, the first month. LinkedIn recently announced they are making over 35 of their learning courses (they bought Lynda.com, remember) free for a limited time.
How to Add Products to Your Google My Business Listing
Give your Google My Business listing more oomph by adding your top products. This walkthrough from Moz will show you how.
P.S. - it works for services too.
And this...
Remember Google Glasses and how everyone hated them? Apparently, they were just ahead of their time. First Facebook and Ray-Ban decided to give them a go. Now Xiaomi Is jumping into the ring.
Book of the Week
Leverage Your Expertise
16 Entrepreneurs Share Their Small Business Success Stories and Lessons Learned
Get it on Amazon (affiliate link)
Tool of the Week
Amazing Mail
Direct Mail is still an effective way to market your business. And now you can automate it with tools like Amazing Mail.
Image of the Week
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.