Quick Tip
2 Types of Marketers
There are 2 types of people in the world.
Those who divide the world into groups of 2. And those who don't.
Isaiah Berlin came up with 2 groups back in 1953 when he published his book The Hedgehog and the Fox.
The basic idea came from an Ancient Greek poet who said
"... a fox knows many things, but a hedgehog knows one big thing."
Berlin was using the idea as an intellectual exercise to divide writers and thinkers into 2 groups:
- hedgehogs - who view the world through the lens of a single, big idea and
- foxes - for whom the world cannot be boiled down to one idea
Since then, people have used these groups to classify everything from investors to "moral truth."
It became a cocktail-party game after Berlin's essay was published as a book in 1953.
They didn't watch cat videos on YouTube back then.
Now, I'm sure you thought I was the kind of guy who sits around reading philosophy essays in between attending the opera.
But I came across it in some marketing material about investing.
The writer spoke of the importance of knowing yourself and your tendencies when it comes to investing.
He classified Warren Buffet as a hedgehog. Someone who believed in a unifying principle - and worked it repeatedly.
Investors who are foxes, on the other hand, pursue a variety of opportunities.
One is not inherently better than the other. The important part is knowing who you are.
Are you guided by "one big thing" or "many things"?
You can apply the same thinking to marketing.
Fox marketers like to pursue lots of different marketing strategies and tactics.
Hedgehogs pick one or two marketing activities and do them over and over again.
One approach isn't inherently better than the other.
But...
In my experience over the last 15 years is that the most successful small business owners...
Particularly the ones who wear multiple hats in addition to their marketing hat...
Tend to be hedgehogs.
But I'm curious, which one are you?
Hit reply and let me know.
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
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Your LinkedIn company page content is no longer restricted by an arbitrary character count. Articles For Pages allows companies to publish long-form content.
15 tips for getting the most out of Google Trends
Google Trends is a handy research tool that's been around for 15 years now. It doesn't get a lot of press, but it can be your secret weapon for researching your content marketing.
5 steps to plan your Marketing Calendar
Whether you're working on your content calendar for next month or next year, these tips from Heinz Marketing will help you develop a marketing calendar that will impact the bottom line.
How to Repurpose Email Content for Social Media
If you're spending time creating great email content, why not get the most out of it by repurposing it for social.
And this...
Scientists Discover Fossil Of A Whale With Four Legs.
Go ahead and read that again. More here
Book of the Week
Experts Never Chase: The Hassle-Free Guide for Expert-Based Entrepreneurs
This book provides a 4-step framework to help you land more business by putting more value on the relationship than the transaction.
Get it on Amazon (affiliate link)
Tool of the Week
Image of the Week
Flying taxi concept at the Smithsonian
The Smithsonian will be showing this life-size model of "Flying Taxi" in November. If you can't make it to the exhibit, be sure to check out these photos
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.