Quick Tip
Make it a No-Brainer
Have you ever forgotten to add baking soda when making muffins?
I'm not saying that I have (I have), but I hear they come out flat.
Undesirable.
Nobody wants them.
Sort of like some marketing campaigns.
And like flat muffins, many campaigns fall flat because they are missing a key ingredient.
If you go online to ask how to fix your marketing campaign, you'll get lots of "advice":
- you need SEO
- try Facebook Ads
- get Clickfunnels
Which is a little like saying people will eat your crappy muffins if you put them on a fancier plate.
Your delivery method doesn't matter until you have an offer that converts.
Here are some questions to ask to make sure your offer has all of the essential ingredients:
- Is my offer clear and concise - easy to understand?
- Is my offer easy to obtain? Or does the reader have to jump through several hoops to get it?
- Have I spelled out exactly what the reader will have to pay? Including money, time, and effort?
- Is it clear how long it will take? To receive the product, get started, or see results?
- Is there a clear reason to buy now?
Use these questions to make your offer a no-brainer.
I've made myself hungry with all of this muffin talk, time to go dig up some breakfast. Enjoy this week's tips.
Yours for smarter marketing
Bill
913.962.9261
News, Tips, & Tricks
If at first you don't succeed...
Copying Stories didn't work out, but LinkedIn still wants in on the creator audience. Next on the clipboard, Clubhouse-like features.
Clean Your Plate
One of the keys to growing your business is focusing on your unique ability - and getting the other activities off of your plate. Get started by reviewing this list of tasks you can outsource.
Google My Business Adds Latino Owned Business Attribute
If you identify your business as Black, Veteran, or Latino (new) owned, or Women-Led, you can indicate this on your GMB profile to help customers with an ownership preference find you.
How To Get - and Use - Testimonials
Testimonials are a powerful marketing and sales tool. This infographic and article will give you some helpful tips for collecting and using testimonials to grow your business.
Book of the Week
Obvious Adams: The Story of a Successful Businessman (Classic Reprint)
An oldie but goodie. A must-read for business owners and advertisers.
Check it out on Amazon (affiliate link)
Tool of the Week
Image of the Week
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.