Quick Tip
Were you super-productive on Monday?
Facebook and Instagram were down, did you miss them?
Many people found they got more done than usual. "Super Productive" even.
I'm sure more than one started their Netflix binging early 😉.
Something that stood out in my inbox was how quickly some marketers sent out promotions referencing Facebook being down.
To get them out so quickly, they needed to have:
- A ready to go offer - the offers that I saw were for existing products and services. There was no time to create something new.
- A message of relief related to the problem - most of the emails I received talked about the problem of relying solely on FB ads to generate business.
- Detailed customer knowledge - to make the link between a breaking event and how it affects your customers, you have to know your customer.
- The agility to act quickly - If you have to have multiple meetings and sign-offs to launch a campaign, you'll be late to these types of parties.
Those are my key takeaways. I'm sure there are other lessons to be learned. So hit reply and let me know what I missed.
That's all for today. Enjoy your week and the news items below.
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
Business Process Documentation and Why You Need it
This article talks about the cost of employee turnover, but these are helpful tips even if you haven't hired your first employee (or virtual assistant) yet.
Out of Ideas?
Bookmark these 10 ideas for the next time you can't think of anything to write about in your content marketing.
“Showcase Projects” - Deepen Your Relationships with Profitable Customers
Three key tactics for launching special projects with your best customers.
Google Ads Keyword Planner Tool Testing Trending Data
This could be some useful data - keep an eye on your Ads account for it.
Book of the Week
The Ultimate Sales Letter
A step-by-step guide for writing sales letters from the old man of marketing himself - Dan Kennedy
Get it on Amazon. (affiliate link)
Tool of the Week
Image of the Week
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.