Quick Tip
Your Starving Crowd
The story goes like this.
Legendary marketing copywriter Gary Halpert once asked a room of students:
"If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?"
The answers rang out:
- "Quality meat"
- "Great location"
- "Secret Sauce"
Gary told them they could have all of those advantages, BUT...they would still lose.
Because Gary would save the biggest advantage for himself.
The one everyone failed to mention.
A Starving Crowd.
Finding the right people. That's step one.
Find the people hungry for your offer and you won't need marketing gimmicks or clever copy to make sales.
So, who's your starving crowd?
Yours for smarter marketing,
Bill
913.962.9261
News, Tips, & Tricks
Your 2022 guide to Google Ad Manager
The latest and greatest of things related to Google Ad Manager.
Boost Your Email Conversion Rate With These 3 Essential Tips
An unopened email doesn't work. So how do you get people clickin'? Here are three ways to optimize your emails for a better conversion rate.
More Excellence from Tom Peters
THE Tom Peters has a new course on leadership. It's called Leadership With Urgency: Every day is a startup.
You can learn more and register here.
SBA Announces $3 Million in Grants for Small Business Cyber Security
The funding is part of the Cybersecurity for Small Business Pilot Program, offered through the Office of Entrepreneurial Development.
The funding is available for State governments, so you'll have to wait until your state wins and then decides how to use the funds - so it may take a minute before you see it in action.
Yoast keyphrase performance tracking
If you use the popular Yoast SEO plugin on your Wordpress site, you now have the ability to track your key phrase performance over time thanks to their new partnership with Wincher.
Book of the Week
The Persuasion Slide
This eBook shows how to combine both rational/logical and emotional/non-conscious elements into your marketing.
Get is on Amazon. (affiliate link)
Tool of the Week
SaneBox
Sanebox saves me over 5.5 hours every week. It uses AI to automagically sort the email in my inbox, so I only get interrupted by the emails that are truly important.
Get some sanity for your inbox here.
Like This Newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Break Free From Your Inbox - Grab this checklist of email templates so you can spend less time writing emails and more time serving clients*. Simply reply to this email with "Inbox" and I'll shoot you a copy.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.