Quick Tip
The Crash That Convinced Me
Remember the telecom crash of the early 2000s?
It's one of the reasons I became a marketing consultant.
I was doing custom software development in KC at the time, which has a lot of telecom-related businesses.
During that time I saw a lot of businesses struggle (some failed) because 90% or more of their revenue came from one big client.
Life was good when they had those clients.
The revenue poured in.
People were busy.
There didn't seem to be a need to work on building a pipeline for new business.
But then things turned...and the work went away.
Suddenly, businesses that had not been marketing needed to find new customers. Fast.
Which is hard to do when you're also cutting costs.
Seeing my clients (and the company I worked for) facing this struggle is what made me want to help people apply a systematic process to marketing.
I'm not suggesting that today's concern about the economy will lead to a similar type of crash.
But I do know that businesses that steadily and consistently build their pipeline fare better than those who wait until they need new business.
Give me a shout if you'd like some help with that.
Bill
913.962.9261
News, Tips, & Tricks
How to Bypass the Toughest Email Spam Filters [Infographic Checklist]
Take a look at this comprehensive checklist from TinyMCE to learn how to get past tough spam filters, and engage effectively with your email audience.
Announcing the new Search Console Video index report
Google has added a new report to your Search Console account to help you understand the performance of video on your website.
5 Things to Do When You Have Too Many Ideas and Never Finish Anything.
What do you do when you’re overwhelmed with too many ideas? Here are some tips to help you do you finish what you.
And this...
The Defense Department announced the establishment of the All-domain Anomaly Resolution Office. In typical government fashion, this release contains a metric ton of gobbledygook to say disguise the real message - "We're looking for Aliens"
Book of the Week
Simplify: How the Best Businesses in the World Succeed eBook
Successful companies simplify. You can too. Learn how.
Tool of the Week
Collect Video Testimonials | Bonjoro
Bonjoro is a great tool for sending video messages. Now they make it fast and easy to collect and share video testimonials on your website and social media channels. No fuss, and no coding required.
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. I’d love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.