Quick Tip

The Stuff That Used To Work

We business owners like to try new things.

We want to know what's new. Where the new opportunities lie.

Sometimes, that leads us to forget about the stuff that already works.

Tell me if this sounds familiar -

"Ya, we used to do that. It worked really well. I can't remember why we stopped doing it."

I know I've done it.

I've heard plenty of my clients say they've done it.

Whenever I start working with a new coaching client, I like to apply the "start with what you have" principle (yes, I'm allowed to make up principles šŸ˜‰)

Most of us have marketing assets that we can leverage:

  • Letters or ads that worked in the past
  • Neglected contact lists and stacks of old business cards
  • Former clients we've never approached about a second project

Keep looking at those new, shiny objects. I won't judge.

But when you find something that works, lean into it.

Do more of it.

Systematize it so it will keep working while you're looking for the next big thing.

That's all for today. Have a great weekend!



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Hiking shot

I liked the mist coming off of the web in this one

photo credit - Bill Brelsford

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Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. Iā€™d love to know what you think.

Thanks for reading.



P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:

1) Get My Free Habit Tracker - Marketing isn't about doing 50 or 100 things - it's about doing a few things well and doing them consistently. This tool helps you build those new marketing habits. Reply to this email with "Habit" and I'll hook you up.

2) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.

3) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done