Quick Tip
The Stuff That Used To Work
We business owners like to try new things.
We want to know what's new. Where the new opportunities lie.
Sometimes, that leads us to forget about the stuff that already works.
Tell me if this sounds familiar -
"Ya, we used to do that. It worked really well. I can't remember why we stopped doing it."
I know I've done it.
I've heard plenty of my clients say they've done it.
Whenever I start working with a new coaching client, I like to apply the "start with what you have" principle (yes, I'm allowed to make up principles š)
Most of us have marketing assets that we can leverage:
- Letters or ads that worked in the past
- Neglected contact lists and stacks of old business cards
- Former clients we've never approached about a second project
Keep looking at those new, shiny objects. I won't judge.
But when you find something that works, lean into it.
Do more of it.
Systematize it so it will keep working while you're looking for the next big thing.
That's all for today. Have a great weekend!
Bill
913.962.9261
News, Tips, & Tricks
Asking $10K Questions
The questions you ask can have a profound impact on your business. Here's a framework for asking good questions. The link below jumps straight to the framework, but you might want to scroll up and read the whole post.
10 Great Homepage Examples of Above-The-Fold CTAs
Looking to update your website? Here are some great examples to help inspire your new design.
Using Unfinished Tasks as a Productivity Tool
No one believed you when you told them you were procrastinating to improve your productivity. Now you can back it up with science.
The One Email KPI To Watch in the Age of Mail Privacy Protection
Open and click-through rates are more unreliable in this age of privacy protection. Learn what you should pay attention to instead.
Book of the Week
![The Unfair Advantage](https://dxj7eshgz03ln.cloudfront.net/production/link/image/788697/twenty_by_nine_extra_large_34420f78-deeb-4687-a84a-170888e5df75.jpg)
The Unfair Advantage
This BUSINESS BOOK OF THE YEAR AWARD-WINNER shows you how you already have what It takes to succeed.
Tool of the Week
RADAAR | Discover products. Stay weird. - AppSumo
Radaar is an all-in-one social media management platform. It has a lot of great features for scheduling, publishing, and analyzing your social media efforts. And right now you can skip the subscription and get lifetime access for $59 on AppSumo.
Like this newsletter?
Let me know. Reply, email me at [email protected], or find me on LinkedIn to hit me with some feedback. Iād love to know what you think.
Thanks for reading.
Bill
913.962.9261
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get My Free Habit Tracker - Marketing isn't about doing 50 or 100 things - it's about doing a few things well and doing them consistently. This tool helps you build those new marketing habits. Reply to this email with "Habit" and I'll hook you up.
2) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
3) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done