The best laid plans
I had it all planned out...
I did my prep work.
Double-checked to make sure I had everything with me. Left with plenty of time to get to my destination.
And then BOOM!
Halfway to my destination, my front-right tire blows out.
Luckily, it happened close to an exit, so I got off the highway.
And began my ~3hr wait as my tow truck was scheduled, was late, didn't show, canceled, found another...
Eventually made it home safe and sound with only my ego bruised from feeling like I made a bad impression with a new client.
We're getting into planning season and I know a lot of people don't like to plan anymore.
Because plans often do go as - well - planned.
But that doesn't mean the process of creating a plan is important.
We just need to be ready to adjust and adapt when things don't go according to plan.
As boxing trainer Cus D' Amato said, "Everyone has a plan until they get punched in the face."
It's what we do after that punch that makes the difference.
P.S. - How's your 2023 marketing plan coming along?
News, Tips, & Tricks
Book of the Week
Tool of the Week
Like this newsletter?
Thanks for reading.
P.S. - And whenever you are ready, here are 3 ways I can help you grow your business:
1) Get more referrals - Want help creating your system for orchestrating referrals?. Reply to this email with "More referrals" to set up a time to talk.
2) Get Help Quick - Day Rate Consults are the easiest way to get marketing tasks off of your to-do list. See what you can get done
3) Get more leads from your website - If your website isn't delivering enough leads, reply to this email with "website leads" and I'll send you the details about my Website Leads Audit.